Macintoshes are the BMWs of the computer world. Everyone wants one (okay, not everyone), but not everyone can afford one. They look great and generally work very well. When you look at things like “total cost of ownership”, a Mac may actually save you money in the long term, but not everyone can pony up the upfront money so that they can save in the long term. Even if you can, it’s nice to save a few bucks if you can.

Apple exercises tight control over Macintosh hardware prices, so you won’t usually find a new Mac discounted by more than a few dollars. But you may well find decent rebates and bundles and special pricing from Apple itself. Here are a few of the things I’ve seen that may be helpful to you.

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Apple’s Developer’s conference (WWDC) starts today, and as always there’s been a great deal of anticipation of the keynote speech where Steve Jobs was expected to announce new hardware, features of the next version of MacOS X, and other goodies.

This keynote was a little different… as we’re most of the way through Apple’s transition to Intel processors, there were a lot of certainties about the announcements - that Apple would announce a PowerMac successor, that it would be named “Mac Pro”… just the details were uncertain.
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Amazon continues to have the best retail prices for Macintoshes.

They’re offering a $100 rebate on the new MacBook. They also offer a $150 rebate on the MacBook Pro, a $100 rebate on the iMac and a $25 rebate on the Mac Mini.

The rebates are also very easy to claim… good going, Amazon! You can submit the rebate online without having to mail anything to them.