Today Apple launched “iTunes Plus” - iTunes Store music that’s not protected by DRM. About a month ago, Apple and EMI announced that they were going to do this, and today it’s finally arrived and we can now see what form it takes.

I think this is a particularly bold experiment by Apple and EMI. It may not seem that way to the average user, but this is EMI taking a chance on consumers not pirating the hell out of their music, and this is Apple taking a chance on selling music that will play on devices other than iPods. Both are risky. Of course there’s been a lot of unprotected music sold already, but this is the first time one of the major labels has been willing to try it. And they’re not just releasing a bunch of dusty old music that no one wants to listen to. Music by Coldplay, Gorillaz, Air, Goldfrapp, Pink Floyd, The Rolling Stones and Frank Sinatra is available - staples of EMI’s catalog - so I have to conclude that they’re sincere and they’re really putting themselves out there.
Here’s how it works:
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